Humiliation for Keir Starmer as bombshell poll reveals Brits ‘preferred Rishi Sunak’ as PM
Prime Minister Sir Keir Starmer has been dealt a huge blow after a poll found that more Brits preferred the previous Conservative government to the new Labour one.
The Tories collapsed in the polls over the last two years of their Government, with former Prime Minister Rishi Sunak unable to spark a revival before the election drubbing of July.
Sir Keir has slumped in the polls since taking office (Image: Getty)
Now, despite having only won a thumping majority three months ago, just 29 percent of Brits said they prefer the current leadership to the last.
Meanwhile, 31 percent say they preferred the last Tory government.
The poll was carried out in September 2024.
The survey represents a stark contrast from the time of the general election, where 35 percent said they preferred Labour while only 24 percent preferred the outgoing Tory administration.
The poll was carried out by More in Common.
This comes as the Prime Minister hits a new low when it comes to his personal popularity ratings.
An Opinium poll found he has a net approval rating of -30, by the lowest recorded during his tenure.
Only 17 percent of people Sir Keir’s government is doing well when it comes to being a “government of service” while 58 percent who think it is doing badly.
Rosie Duffield has resigned from the Labour Party (Image: PA)
Last week, Rosie Duffield resigned as a Labour MP and took aim at Sir Keir’s “cruel and unnecessary” policies.
She cited the controversy around freebies received by the Prime Minister and other ministers, saying it showed “sleaze, nepotism and apparent avarice are off the scale”.
Ms Duffield also criticised the decision to cut winter fuel payments for some pensioners.
She wrote: “Someone with far-above-average wealth choosing to keep the Conservatives’ two-child limit to benefit payments which entrenches children in poverty, while inexplicably accepting expensive personal gifts of designer suits and glasses costing more than most of these people can grasp –… this is entirely undeserving of holding the title of Labour prime minister.”
She added: “Forcing a vote to make many older people iller and colder while you and your favourite colleagues enjoy free family trips to events most people would have to save hard for – why are you not showing even the slightest bit of embarrassment?”
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Keir’s ‘reset’ mission to Brussels: Starmer faces pressure to make concessions on free movement as he heads for talks with EU chief TODAY
Sir Keir Starmer will today tell top Eurocrats that he wants to work ‘in lockstep’ with them while building a ‘more pragmatic and mature relationship’.
The Prime Minister will try to cosy up to European Union bosses with warm words in a bid to ‘reset’ relations during his first trip to Brussels.
But there could be clashes over a freedom of movement-style deal for young people, with Eurocrats set to warn him that it will likely be the price for closer trading and other ties.
EU officials are also understood to be becoming frustrated with Sir Keir for failing to explicitly say what he wants from a reset – and could demand he spells it out more clearly.
‘We need the UK to tell us what it wants,’ one diplomat said.
President of the European Commission Ursula von der Leyen speaks with Sir Keir Starmer in New York last month
Sir Keir leaves 10 Downing Street ahead of Prime Minister’s Questions on September 4
The PM will have talks with Ursula von der Leyen, the European Commission boss, at around 1pm (UK TIME) before meeting EU Council president Charles Michel.
He will round off the day trip by meeting European Parliament president Roberta Metsola at around 4pm.
Before his scheduled departure this morning, Sir Keir, who voted Remain and campaigned for a second referendum in a bid to reverse Brexit while in opposition, said last night: ‘The UK is undeniably stronger when it works in lockstep with its closest international partners.
‘This has never been more important – with war, conflict and insecurity all knocking on Europe’s door.
‘We will only be able to tackle these challenges by putting our collective weight behind them, which is why I am so determined to put the Brexit years behind us and establish a more pragmatic and mature relationship with the European Union.
‘Better co-operation with the EU will deliver the benefits the British people deserve – securing our borders, keeping us safe and boosting economic growth.’
It strikes a warmer tone than previous Tory premiers, with former PMs Boris Johnson, Liz Truss and Theresa May all having had testy relationships with Brussels during the fraught Brexit negotiations.
Relations thawed somewhat under Rishi Sunak after he struck a new deal on trading relations governing Northern Ireland.
European Council chief Charles Michel speaks during the closing press conference of an European Union summit on Ukraine in May 2022
President of the European Commission Ursula von der Leyen speaks onstage during the Global Citizen Festival 2024 in Central Park, New York on September 28
However, Sir Keir’s government has repeatedly rejected the EU’s proposals for a pact which would allow young people to travel and work in the EU and UK, with Downing Street understood to believe they look too much like the free movement of people ended by Brexit.
EU diplomats have suggested there is only limited room for ‘tweaks’, meaning the issue of a so-called ‘youth mobility deal’ could become an early sticking point.
Today’s talks will also likely touch on the PM’s desire to improve the post-Brexit trade treaty, known as the Trade and Cooperation Agreement (TCA), agreed by former PM Mr Johnson.
This includes striking a ‘veterinary agreement’ to reduce trade barriers on agrifoods, easier access for service professionals and a deal to reduce paperwork for touring musicians and other artists.
They could also cover greater alignment with the bloc’s rules in areas such as the chemicals sector and an enhanced deal for workers in the City of London, which Chancellor Rachel Reeves has previously called for.
Tackling illegal migration and small boat Channel crossings will also be touched on, as well as a potential new security pact and better exchanges between police and security services.
The UK has said that it wants a deal to ease restrictions on touring artists, but the EU has ruled this out.
This is because it would require changes to customs and road haulage rules that breach Britain’s own red lines.
President of the European Commission Ursula von der Leyen speaks with Prime Minister Sir Keir Starmer at the United Nations in New York last month
During the election campaign, Sir Keir said ‘everything’ about the ‘botched’ post-Brexit relationship needed re-negotiating, insisting he could strike a ‘better’ one.
It sparked fears that he may betray the 2016 vote to Leave by caving into certain Brussels demands and slowly unpicking Brexit, as Eurocrats will expect something in return.
Labour promised in its manifesto, however, not to rejoin the bloc’s single market and customs union.
The TCA is scheduled to be formally reviewed in 2026, when tensions over other traditionally emotive issues – such as fishing rights – could resurface.
France has told other EU countries that any ‘reset’ with the UK must include the same level of fishing access to Britain’s waters as at present.
