Popular fast food chain Chick-Fil-A is in talks to expand its scope beyond chicken sandwiches, as the chain is currently in talks to get into the television/streaming business. The restaurant chain is currently meeting with producers with the goal of eventually launching its own streaming service.
The company has been working with several high-profile producers and other television producers to create family-friendly shows, according to a report from Deadline. Chick-Fil-A also intends to focus on unscripted reality programming, according to the report.
In addition, the brand is working on licensing and acquiring additional assets to go alongside original program.
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In one example, the company is working on game show format produced by Glassman Media, which produces the NBC game show “The Wall,” as well as Sugar23, which produced “13 Reasons Why” on Netflix.
Chick-Fil-A has reportedly ordered 10 episodes of the game show, according to Deadline.
Unscripted reality shows for the new project will have a budget of around $400,00 per half hour. The programming development is being led by Brian Gibson, whose past work history includes the History channel’s “Top Gear” reboot and Fox’s “The X Factor.”
Chick-Fil-A is also rumored to be exploring the possibility of scripted programming and animation as well. The service could launch as early as the end of 2024.
The new venture will mark the first time Chick-Fil-A has waded into the content creation business. The company has produced short, free skits and shows that are uploaded for free on its website in the past, including the short animated series “Stories of Evergreen Hills.”
Chick-Fil-A has not provided additional details on the streaming service since the Deadline report was released.
If the endeavor is launched, Chick-Fil-A will be joining the likes of ride-sharing giant Lyft and Air BnB in the content creation business, though the content they create is likely to be very different. Lyft has produced shows such as “Lucky Lyft,” a show hosted by a drag queen, while Air BnB produced an LGBT-themed documentary for MTV.
