German supermodel Claudia Schiffer (51 years old) is preparing to launch a photo book revolving around 1990s fashion photography, thereby reflecting the impressive beauty of the most famous supermodels in the fashion industry at that time.

The photo book will be released at the end of November. Claudia has sifted through thousands of photos to select 150 that she believes reflect the spirit of the fashion world and models in the 1990s. In addition, Claudia also shares interesting stories and memories about her career.

In addition to the well-known fashion photos, Claudia also included in the photo book unpublished photos from her personal photo collection. Claudia took this photo series during the social distancing period due to the Covid-19 pandemic.

Compiling the photos for the book gave Claudia time to look back at her own career and that of other supermodels: “As the fashion industry developed, the role of the supermodel was to help promote fashion brands around the world. The 1990s were a period of decisive change for the fashion industry.

Fashion advertising campaigns began to become an important part of the image strategy of fashion brands, fashion photography also transformed and became a new form of art, expressing new freedom and unrestrainedness.

At this time, fashion magazines also appeared simultaneously and created great attraction. Claudia commented: “The 1990s helped produce the first generation of supermodels, along with a generation of fashion designers, style experts and legendary fashion photographers.”

Since the 1990s, when talking about supermodels, people immediately think of famous, successful, ambitious, powerful, attractive and stylish models.

Supermodel Claudia Schiffer recalls: “Before the 1990s, models’ careers rarely lasted past the age of 30, and models were replaced very quickly. But when the first generation of supermodels appeared, their careers began to last longer, because supermodels proved that they were powerful figures who could support fashion brands regardless of age.

Before the 1990s, models were largely unknown, but when the title of supermodel emerged, the best and most prominent models in the fashion world began to break old limits.

At that time, models participated in fashion shows on the catwalk, participated in promotional campaigns for fashion houses, appeared on the covers of fashion magazines, and also attended talk shows, acted in movies and performed many other activities according to their own abilities… Supermodels are talented and versatile models, they are resourceful, dynamic, and know how to expand their careers and influence.

Some of the photos appearing in the photo book depicting the supermodel beauty of the 1990s compiled by German supermodel Claudia Schiffer: